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Rann means battle. And battle is a fight between large organized
forces. In the context of a civil society and its seep complexities,
large organized forces (read news channels, political parties and
industrial czars) are not just involved in a fight with each other, but
more importantly and frighteningly. They are battling a war within
themselves and this especially true of news channels.
Making news is not the easiest thing in the world. So the next best
thing obviously would be to make anything and everything appear to be
news.
The ways the news is presented today are much more entertaining than family soaps and
thrillers. What's worse is that we enjoy this kind presentation so much that we have got addicted to them.
There is the government - a system which runs the country, then there
are wealth creators like industrialists etc and then there are
politicians in the ruling party and the opposition.
All the above in a democratic society are supposed to be working for
the common people and the one and only means of the common people
having any idea as to what those are up to is through the media. Hence
the media had been invented as a truth telling machinery serving the
purpose of the common people so that they know they are in good hands
on in case they are told that they are not, they can hope to exercise
the power of their vote to bring about a change.
Rann But in a free economy system where there is so much competition the media by default is lost in its purpose.
The media is a reporting agency. It reports news. News is what is new
in what you hear for the first time so to be able to be the first to
tell you the various newspapers and channels have an intense
competition among themselves and this they do on a need to survive, on
an ego to be on the top and on a greed to get rich.
To be ahead of competition means more circulation and higher TRPS which
in turn generate more and more ad revenue which will translate into
making more and more and more money.
Also the fact that the process the people who run the media realize
their power of influencing the common people inevitably makes them
power hungry.
Rann would exposes the behind-the-scenes truth of how a truth telling
machinery by the very virtue of its positioning has no choice but to
corrupt it lf it is to become a money-making and power-brokering
enterprise. |
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