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Jugaad is the real life story. Based on the MCD sealing in Delhi, this is the real first hand experience of the successful CEO of an advertising agency. Jugaad, kicks off with hectic agency work culture coated with humorous and witty dialogues to gel with the present generation. The catch is Jugaad comes to life when the MCD locks the doors of advertising agency under the sealing drive. Life turns around to the worst and pushes the desperate CEO towards Jugaad and all makeshift efforts. In the process many characters like property dealer, power brokers, so called connected people with politicians and senior officers walk into the story.
The successful CEO uses his best connections to influence the MCD officials but nothing succeeds. Thus begins the journey of Sanddeep Kapur, left alone on the roads with his team (already looking for greener pastures)… towards struggles unforeseen. The film narrates the hero's patience and the amount of Jugaad (trickery and connections) that is required to re-establish his agency from scratch. |
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